After years of research and development, countless samples, and much delay to make the shoe 100-percent perfect, this week PJ Ladd and DC are proud to officially release his first DC signature shoe, the PJ S LX. Visit the custom minisite at dcshoes.com/pj to Step Inside the shoe and its creation, plus a look at a new PJ commercial.
Known as a perfectionist, PJ built a shoe to set a new benchmark for performance. With influences ranging from his hometown of Boston, to professional basketball athletes, to luxury automobiles and the rich leathers inside them, PJ created the finest signature DC shoe to date.
About his goals with his shoe, PJ said, "I designed this shoe to be the standard that every skateboarder talks about as the best pure skate shoe there is."
Through countless samples, PJ and the DC design team created a signature shoe with a very unique design language. Using performance as a base for design, the PJ S LX features DC's standard skate features plus a high-density molded foam collar for amazing heel hold, a lightweight midsole for support, and an ultra high quality full grain leather upper. It's also the first DC shoe to feature dual gel pods on the insole in addition to a 180 degree visible heel airbag, giving it an unparalleled level of comfort and protection.
The PJ S LX is available in two colors, rust and black, and is available only at select skate shops around the world.
For much more, including that amazing commercial listed above, Step Inside at dcshoes.com/pj.