It's going down for the next few weeks at The Berrics... PJ Ladd and DC Shoes are presenting Project Granite, a ledge content that aims to give away the crazy-premium granite ledge PJ rips apart in his latest DC ads.
Each Tuesday on The Berrics for three weeks, PJ will do a new ledge trick. After receiving your inspiration from PJ, you must film yourself doing a ledge trick and post the video in the comments section.
This last Tuesday PJ posted his first trick, and so far the response has been great. Going forward each week PJ will pick his favorite entry. Weekly winners receive a year's supply of DC gear, with the overall winner getting PJ's actual ledge he used to film all the footage for his new DC signature shoe campaign. There are lots more details to be read -- check them out on The Berrrics site.